Introduction
FIXR's Message Centre is a communication tool that allows event organisers to engage directly with ticket holders.
Whether you're sending event reminders, promoting last-minute deals, or sharing important updates, Message Centre makes it easy to deliver timely, targeted messages to your audience.
This guide shows you how to use Message Centre effectively to strengthen your event marketing and keep attendees informed.
Why use FIXR's Message Centre?
Boost engagement: Share exclusive content, offers, or post-event follow-ups to build loyalty.
Increase ticket sales: Promote flash sales, early-bird discounts, and last-minute offers to drive more sales.
Enhance attendee experience: Send event reminders, entry instructions, and schedule updates.
Simplify communication: Reach all or specific groups of attendees directly from your FIXR dashboard.
How to send event comms with Message Centre
1. Access the Message Centre
Log in to your FIXR Organiser account.
Go to the Message Centre tab in the dashboard.
2. Create a new message
Click New Campaign.
Choose your message type (FIXR offers three message types to help you communicate effectively):
Announce: Let your followers know that your latest event is live!
Promote: Drive ticket sales or promote exclusive deals with marketing messages.
Service Update: Inform attendees about technical issues or last-minute changes.
Select the Event you want to message.
Add your Subject Line and Message Content.
3. Choose your recipient group:
All followers
Ticket holders for this event: Send messages to everyone with a ticket for the event in question.
Specific ticket holders: Target attendees with particular ticket types (or time slots) for the event in question.
4. Schedule or send immediately
Choose whether to send the message immediately or schedule it for later.
For scheduled messages, select the date and time for delivery.
Click Send or Schedule.
Tip: Use message scheduling to plan announcements strategically, such as reminders the day before your event.
Best practices for effective messaging
Use personalisation and clear CTAs
Include the attendee's first name to make messages feel personal. You can do this by adding {{FNAME}} to the message content.
Add clear calls-to-action (CTAs) like “Get Tickets Now” or “Check the Entry Instructions.”
Schedule messages strategically
Pre-event: Share ticket links, early-bird deals, and event teasers.
During the event: Send real-time updates or promotions (e.g., “VIP entry closing in 10 mins!”).
By using FIXR's Message Centre effectively, you'll enhance your communication strategy, boost engagement, and drive more ticket sales, all while keeping your audience informed and excited.
FAQs
Can I send messages to only specific ticket holders?
Yes, Message Centre allows you to filter by ticket type, making it easy to send targeted messages. However, you won't be able to send a message to a specific individual or individuals.
Can I schedule messages in advance?
Absolutely! You can schedule messages for a specific date and time, helping you plan your communication effectively.
Is there a message limit?
While there is no strict limit, it’s best to send messages strategically to avoid spamming attendees, damaging your sender reputation and risking ending up in junk folders. We may restrict usage or set limits if Message Centre is being used improperly.