With the FIXR x Google Analytics integration, you see in your Google Analytics account actions taken by audiences on your FIXR event pages.
Some of the data you will see in Google Analytics is similar to the insights you will find on your FIXR dashboard like the number of event page views, transactions and revenue. Some of the data is more detailed, like when and what people add to cart or what pages they viewed.
You can use this integration if you have your own website with a FIXR Ticket Shop integration or if you don't have a website, but use FIXR event pages.