Tracking Links are unique URLs created for the specific purpose of discovering where your visitors are coming from.
They tell you where a customer was when they clicked on a link to your event and bought a ticket.
By creating unique links for different channels – emails, social media, influencer marketing – you can see where your sales are coming from, and compare the performance of your different marketing channels.
Each link you create shows you:
The number of transactions
The number of tickets purchased
With this data, you can identify which channels are driving sales and adjust your marketing strategy accordingly.
Top Tip: You can turn Tracking Links into QR codes to measure the impact of offline marketing ike as posters or flyers.