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How can I test/improve the accuracy of my pixel?

You can check if your pixel is firing correctly by using a browser extension:

  • Meta Pixel Helper (for Facebook/Instagram)

  • TikTok Pixel Helper

  • Snap Pixel Helper

You can also visit your live event page and monitor whether pixel activity is tracked in your ad platform’s reporting. Allow a few hours for conversion data to appear.
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Connecting Facebook’s Conversions API to your FIXR account will also help optimise campaign performance, by capturing even more accurate data than with the Pixel.

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