Optimisation makes a big difference to conversions. Consider the following best practices:
Optimise placement – Put the Ticket Shop on high-traffic pages (homepage, events page) or add a strong, clear CTA like “Get Tickets” in your navigation bar if using the pop-up link integration.
Match your branding – Use your brand colours, fonts, and imagery to create a consistent experience across your site.
Choose the right option – If you run multiple events year-round, Ticket Shop ensures your site stays up to date automatically. For infrequent or one-off events, the pop-up link integration may be a better choice