For best results, use a few proven techniques that help ensure your messages stand out and drive action:
Use personalisation – Insert the attendee’s first name by adding {{FNAME}} to the content
Add clear calls-to-action (CTAs) – e.g. “Get Tickets Now” or “Check Entry Instructions”
Plan messages strategically:
Pre-event: Share ticket links, early-bird offers, teasers
During the event: Deliver live updates (e.g. “VIP entry closing in 10 mins!”)
Post-event: Thank attendees or promote future events
Thoughtful scheduling and clear messaging ensure your communication feels valuable rather than overwhelming.